Variety pack packaging, also known as multipacks, bundles individually wrapped products into secondary packaging for customers to buy as a single purchase. Food manufacturers and other businesses can use this packaging strategy to improve the sales of their product line since variety packs entice consumers by conveniently combining numerous items at a discount.
Why Choose Variety Pack Packaging?
Variety packs combine individually wrapped products into secondary packaging, providing customers with the convenience of purchasing multiple items in a single transaction.
By offering a range of products at a discounted price, they attract budget-conscious customers and can increase sales and customer loyalty.
Variety packs also allow businesses to showcase their full product line and cater to social occasions.
Overall, variety packs offer a low-risk and highly effective packaging option to enhance product marketing strategies.
Variety Pack Packaging: Food Industry Applications
Variety packs are useful for a broad spectrum of food-related products that include, but are not limited to:
Snacks: Chips, crackers, pretzels, trail mix, nuts, and cookies
Sweets: Mints, chocolates, and hard or gummy candies
Grains: Pasta, rice, and cereals
Condiments: Sugar, salt, and pepper
Flavorings: Spices, seasonings, additives, and aromas
Econo-Pak can package almost any dry food product for companies worldwide, from snacks, drink mixes, and vitamins to powders and baby products. We also multipack products such as seeds and bottle and pouch fillings. Econo-Pak aims to offer comprehensive options for your variety pack needs.
Variety Pack Packaging: Advantages of Outsourcing
To create variety packs, you typically need specialized equipment and a subset of your workforce trained for the process, which many food companies do not have or wish to invest in for what could be considered a novelty item. Outsourcing variety pack packaging services can be highly beneficial in food manufacturing so that you can focus on your company’s core operations and leave packaging to a highly experienced team that is well equipped for the job.
Machinery for variety pack packaging must have several capabilities for the task. They should be able to:
- Create variety packs from pre-packaged goods
- Adjust for any item count, with bulk product capabilities
- Efficiently process a high throughput
- Load unbalanced product counts for greater flexibility
- Facilitate dynamic product loading in cartons
- Integrate vision technology for quality control
Bundling Film for Variety Packs
Bundling film is a stretchable packaging material used to create multi-packs of products. It’s transparent, allowing for product visibility, which aids in marketing. The film wraps around products, sealed with heat or adhesive, to keep them together during transport and sale. It’s cost-effective for manufacturers, reducing individual packaging and damage risk, and offers consumers convenience, savings, and product variety. Overall, bundling film is key for efficient packaging and branding in multi-pack products.
Econo-Pak’s Commitment to Innovative and Safe Packaging
With a focus on innovation, we strive to incorporate the latest technology into our processes. Our team is equipped with over 200 state-of-the-art packaging machines, allowing us to provide cost-effective services coupled with fast turn times.
Our durable, budget-friendly packaging meets or exceeds all food industry certifications and safety standards, adhering to:
- Best practices in manufacturing
- FDA, SQF Level 3, and HACCP regulations
- Sanitation process standards
- Pest, chemical, and allergen controls
- Consumer response systems
Variety Pack Packaging From Econo-Pak
Variety packs offer an excellent opportunity to attract new customers and sell more product. However, putting together packaging solutions in-house is expensive and requires additional specialized resources. As a leading North American food copacker, Econo-Pak has the experience, knowledgeable experts, and equipment to efficiently fulfill customized contract packaging orders of virtually any volume. Our family-owned and -operated company has been supplying reliable packaging solutions to diverse clients worldwide for over four decades.
Whatever your industry, our team will develop the perfect packaging uniquely suited to your application. Request a quote from Econo-Pak today for fixed-pricing information on our variety pack and other packaging services.