Variety packs, also known as multipacks, are an easy way to share different flavors and types of products with your customers. But that’s not the only reason why they’re great for food brands.

What are variety packs?

Variety packs are a collection of individually wrapped products or flavors of a brand, usually sold in one package. Variety packs are especially popular in the food manufacturing sector, providing a unique packaging method designed to entice customers by combining several items at a lower price.

Rather than having to buy multiple types of similar products separately, variety packs offer a cost-effective, flexible way for consumers to try a full product line in a single package.

What are the benefits of variety pack packaging?

Variety packs offer several benefits, including:

  • Trial and discovery
    Variety packs enable consumers to experiment with several products simultaneously without having to commit to any full-sized product. This is especially important for products with different flavors or formulations, as it allows consumers to try and discover new favorites without the risk of buying a full-sized product they may not like.
  • Cost-effective
    Purchasing variety packs allows consumers to explore new products and flavors without spending too much. The cost of purchasing multiple single products is typically more expensive than buying one variety pack. As such, variety packs help to save money for consumers.
  • Convenience and simplicity
    Variety packs provide a convenient and straightforward option for consumers to acquire an assortment of products in a single package. Rather than placing multiple items in their cart, consumers can simply grab the multi-pack from the shelf and continue with the rest of their shopping.
  • Enhanced consumer experience
    Consumers may enjoy the thrill of not knowing exactly what products or flavors they will receive in a variety pack, adding to the excitement of trying new things. This can increase customer satisfaction and loyalty to the brand.

Advantages of co-packing for variety packaging

Co-packing, or contract packaging, involves a third-party company that packages products for their clients and makes them ready for the shelves. These services can be utilized for a diverse range of products, such as cosmetics, household items, food, pharmaceuticals, and industrial products. Outsourcing your packaging operations offers several advantages, including;

1. Cost reduction

Co-packaging can reduce costs by eliminating the need to invest in expensive infrastructure for large-scale packaging projects. Co-packers have already invested in equipment, certifications, and workforce and are equipped to take on packaging projects of any size.

2. Expertise

Co-packers have extensive experience working with various industries and can offer valuable guidance on labeling and distribution. This ensures a comprehensive and effective packaging solution.

3. Warehousing and logistics support

Working with a co-packer allows you to streamline your operations by partnering with one entity that provides warehousing solutions and ensures your products are ready for shipping or receiving.

4. Benefit from existing certifications

Co-packers may already possess various certifications, including:

  • FDA Compliant
  • Kosher OU-D
  • SQF (Level 3)
  • Gluten-Free Certification
  • Global Food Safety Initiative (GFSI)
  • Organic Certification through Baystate Organic Certifiers

5. Scalability

Co-packers have the teams, facilities, and equipment to scale production quickly and efficiently, ensuring your business can keep up with its growth and production demands.

Scale your SKUs with Econo-Pak’s variety packs

Variety packs offer a flexible and cost-effective way to explore new products and flavors without having to purchase multiple types of individual products. In addition to their convenience and cost-effectiveness, variety packs expose consumers to your complete product line, which can potentially boost sales and improve the consumer experience.

At Econo-Pak, we have the equipment, knowledge, and experience to provide custom contract packaging services for nearly any volume. Whatever your industry, we can deliver reliable variety pack solutions to meet your specific needs.

For more information about our variety pack co-packing capabilities, request a quote today.

Leave a Reply

Your email address will not be published. Required fields are marked *