Private Label Food Packaging: Leverage Co-Packing to Scale Your Brand Faster
Private label food packaging allows companies to differentiate their products on store shelves without the overhead of in-house production.
By outsourcing packaging tasks to an experienced co-packer, brands can focus on core competencies—product development, marketing, and distribution—while ensuring that their packaging meets strict industry standards for safety and quality.
What Is Private Label Food Packaging?
Private label packaging refers to producing and labeling a food product that another company sells under its own brand name. This model allows retailers, wholesalers, and established food businesses to quickly expand product lines, enter new markets, and meet evolving consumer preferences.
The Role of a Co-Packer in Private Labeling
A co-packer partners with your team to handle aspects like portioning, blending, seasoning, and packaging finished products. This collaboration reduces the capital investment, labor, and infrastructure required for in-house operations.
More importantly, an experienced co-packer brings industry knowledge, scalable capacity, and reliable quality controls. This combination ensures consistent output and speeds time-to-market—key factors in staying competitive.
Our Real-World Example
A well-known snack brand wanted to test a new product line without tying up internal resources. By partnering with Econo-Pak, a co-packer experienced in producing and packaging dry snack mixes, the brand rapidly launched a private label offering.
We managed ingredient sourcing, blending, and flexible packaging formats, enabling the brand to meet retailer demand on schedule. As the product gained traction, we scaled up production seamlessly, reducing both lead times and costs.
Scale with Econo-Pak
Private label food packaging, when supported by an experienced co-packer, allows you to focus on growth, new product development, and market expansion. At Econo-Pak, our flexibility, rigorous quality control, and deep industry expertise ensure that every package meets exact standards—no matter how quickly your needs evolve.
By partnering with Econo-Pak, you gain a trusted resource that can help you achieve your branding goals, enter new markets with confidence, and scale production efficiently. Don’t just keep pace with the industry—let Econo-Pak help you lead it.
Let's start scaling.
Is your demand outpacing your ability to package your own product? Then consider outsourcing with Econo-Pak.
With over 40 years of experience working with both small brands and Fortune 500 companies, we are capable of handling your specific dry food product.
Get in touch with our team for a fixed-price quote for your project.
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